Achiever’s Profile: Prashant Sinha
Amid the wave of conscious capitalism, products and services with a streak of social good find favour among people and win their hearts. Employees from socially and economically weaker sections of the society are no less focused and productive than their peers from more privileged backgrounds.
Prashant Sinha, an alumnus of prestigious Pataliputra High School and B.N.College of Patna, runs a company called Microcounts Infosystem Pvt. Ltd. with the head office in New Delhi, since 2005. The company today has around 50 employees spread out in north India and it deals with cash handling products like note counting, note sorting and counterfeit notes detection machines.
Prashant, earlier had stints as a marketing professional with several reputed companies.
With the empowerment and economic well being of the socially and economically weaker sections of the society on mind his company hires/ recruits people mainly from the socially and economically weaker sections of the society. These recruits are taken as raw talents and trained in house to optimise their operational efficiencies, he says. He also gives credit to his business partner Deepak Kumar of sharing the same vision.
Yet Prashant is clear that “hiring them is not a charity for them but a business decision”. His experience has thus far been good and he has realised that for his employees and their families it is more than just a job as unfortunately for long they were denied access and opportunities. “Our customers love them too and we really feel great and touched to see their progress.” Today many of these employees have their own cars and houses. It has boosted their confidence and self esteem. Prashant doesn’t want to take much credit though: “This is just our a small effort, in the larger cause of our beloved nation that is India- achieving an inclusive growth and making it economically and socially strong”.
Prashant is also conscious about environment. His company keeps doing plantations. ” Our employees understand the importance of pollution free environment. They try to use public transport once in a week,” he said.
Today Microcounts provides training to poor students so that they learn and earn.
Such steps are certainly fine examples of corporate social responsiblity. Prashant believes these are the right things in order to lift people out of poverty and make India a just, peaceful, strong and prosperous nation.
Prashant’s business model is worth emulating as it strengthens our society by giving opportunities to the downtroddens to ensure social justice and inclusive growth.