Cinema for a cause – 2
By O P Srivastava*
It was somewhere around 2016 that a new class of cinema audience called ‘Digital First Audience’ was born in India. It was the year when Netflix and Amazon were trying to make inroads in what was potentially going to be the largest digital cine-market in the world, only after China. A new ecosystem was shaping up opening new opportunities for the service providers, producers and the filmmakers. A New Model Of Filmmaking, therefore, became the need of the hour.
Also see: A new model of filmmaking – Part 1
Yoodlee Films started making Indie films based on compelling stories by following a new model of filmmaking, which was based on SOPs including allocation of funds in terms of percentages for various compartments of filmmaking.
*OP Srivastava is a National Award winning filmmaker. He had spent 35 years in banks in India. Known for his pioneering contribution to introducing technology in banking in India he had held several senior positions such as Director, ICICI Venture and Senior Vice President of PNB Capital Services Limited.
He started his filmography in 2005 by producing a fiction film, ‘Missed Call’, which won 4 International Awards including selection as the opening film at IFFI 2006, Best International Film at Israel 2008 and represented India at Cinema du Monde, Cannes in 2007.
‘Missed Call’ has also been included in the list of 100 best films produced in India by Prasar Bharti , Government of India . Since his retirement, besides writing and consulting, he has been making films. His first feature documentary, Life in Metaphors, won the National Award for Best Biopic in 2015.He has also made films on brain cancer, Alzheimer’s and Yakshagana.In 2019, his first book, Life in Metaphors: Portraits of Girish Kasaravalli, was released. His second book, Banking on Technology was released in March 2020.
