By Nava Thakuria
Guwahati: The largest cultural festival of northeast India, Alcheringa, is set to be kicked off on February 2, 2023. The 27th edition of Alcheringa would be a four-day extravaganza to be held at the Indian Institute of Technology Guwahati (IITG) premises. It is an annual festival of IITG.
The theme of the festival this year is ‘Pledge to Persist’, with an aim to celebrate the victory over one of the most significant pandemics in recent history and also encourage the attendees to rejuvenate and rejoice in the success.
Also known as Alcher, Alcheringa will witness over 80 events with thousands of participants. Initiated by a group of IITG students, the festival will incorporate various competitions including Electric Heels (group dance competitions), Voice of Alcheringa (solo singing competition), Halla Bol (street play competition), Rock-o-Phonix (rock band competition), Mr and Ms Alcheringa (personality contest), Haute Couture (team-based fashion designing event), etc and also back-to-back live concerts, incredible pro shows, highly-anticipated creators camp and never-before-seen informal activities.
On earlier occasions, Alcheringa hosted popular artists like Sajid Wajid, Mika Singh, Lucky Ali, Mohit Chauhan, Shankar-Ehsaan-Loy, KK, Shaan, Sonu Nigam, Vishal Dadlani, Shekhar Rajvani, Ash King, Sachin Jigar, Amaal Mallik, Gaurav Taneja, Karan Sehgal, Arunabh Kumar, Babar Ali, Deepak Pareek and many more, informed the media communication head Muhammad Bin Quasim. He expects that participants from more than 500 colleges and a hundred thousand visitors would make the event a memorable experience for everyone.
Meanwhile, the Geneva-based Press Emblem Campaign (PEC), the global media safety and rights body, while wishing all success to Alcheringa, insisted on lauding the sacrifice made by physicians, health and sanitation workers and also media workers during the worldwide Covid-19 pandemic. PEC president Blaise Lempen conveyed his greetings to the participants and expressed hope that the celebration of victory would pave the way to mark the contribution of corona warriors in every corner of the planet.
*Senior journalist and PEC’s South Asia representative
