Doha: As part of a unique global partnership to promote health, the senior leadership of the World Health Organization (WHO), the State of Qatar and FIFA today agreed on a range of measures that will be implemented at this year’s FIFA World Cup Qatar 2022 to protect and encourage health; and take lessons learned from the first tournament in the Middle East and Arab world to share with future mega sporting events.
“The State of Qatar is proud to be the first country from the Middle East to host the FIFA World Cup,” said Dr Hanan Mohamed Al Kuwari, Qatar’s Minister of Public Health and Chair of the first Steering Committee Meeting today. “Our overall goal is not just to hold a successful sporting event, but to also show how football and sports, in general, can be drivers of better health for all people. This is why we are working so closely with WHO, FIFA and the Supreme Committee for Delivery and Legacy,” he said.
At today’s meetings, the Steering Committee leaders comprising heads of the WHO, Qatar Ministry of Public Health, FIFA and the Supreme Committee for Delivery & Legacy (SC), agreed on a range of action areas to be taken for the FIFA World Cup Qatar 2022 and future events, including:
- Building on actions taken at the FIFA Arab Cup in late 2021, strengthen health emergency preparedness and ensure maintenance of precautionary measures for containing infectious diseases, including COVID-19, to keep people safe and healthy.
- Provide healthy food options inside stadiums and fan zones.
- Enhance tobacco prevention in stadiums, fan zones and other areas.
- Start collaborative agreements with countries to benchmark legacy building activities.
- Exchange lessons learned with the International Olympic Committee for Paris 2024 and Milano Cortina 2026.
“WHO is committed to working with the State of Qatar and FIFA to leverage the global power of football to help people lead the healthiest lives possible,” said Dr Tedros Adhanom Ghebreyesus, WHO Director-General. “This partnership will help to make the FIFA World Cup Qatar 2022 a role model for healthy sporting events.”
The first-of-its-kind agreement was also lauded by FIFA President Gianni Infantino, who said:
“It’s important that the first FIFA World Cup in the Middle East will be the healthiest World Cup ever. Here, we put our efforts together through this innovative partnership to promote health in a different way, using the power of football to communicate certain messages. We have been working together on different awareness campaigns and what better platform now than the FIFA World Cup for passing the Health for All message?”
As part of the agreement, two SC legacy programmes – Generation Amazing and B4Development (B4D) – will provide operational and technical collaboration on a range of projects. Generation Amazing is a football for development programme that has positively impacted more than 725,000 people globally since being launched during Qatar’s bid to host the FIFA World Cup™, while B4D is the region’s first “nudge unit” that utilises behavioural science to solve a range of societal issues.
Hassan Al Thawadi, SC Secretary-General, said: “As FIFA World Cup hosts, Qatar has worked to underscore the importance of leaving sustainable and transformative social legacies that improve lives – in Qatar, within our region and around the world.”
“This partnership is critical for us as we prepare for hosting the world at the end of this year in the context of the pandemic, which has affected so many lives around the world. We’re engaging in every effort along with local and international partners to ensure a healthy and safe FIFA World Cup,” he said.
“Together, our work with FIFA and WHO will add to our current efforts, including projects delivered by our legacy programmes such as Generation Amazing and B4Development, to ensure the first FIFA World Cup in our region serves as a benchmark for future mega-events across the globe,” he added.
– global bihari bureau