Worldwide initiative aims at supporting healthy agri-food systems
Rome: In the film Peter Rabbit: The Runaway, the lovable rogue is back. Bea, Thomas, and the rabbits have created a makeshift family, but despite his best efforts, Peter can’t seem to shake his mischievous reputation. Adventuring out of the garden, Peter finds himself in a world where his mischief is appreciated, but when his family risks everything to come looking for him, Peter must figure out what kind of bunny he wants to be.
The film is directed by Will Gluck, written by Will Gluck and Patrick Burleigh and the story is based on the characters and tales of “Peter Rabbit” by Beatrix Potter.
Peter Rabbit from Sony Pictures’ film has now joined forces with the United Nations (UN), the UN Food and Agriculture Organization (FAO) and the UN Foundation to enlist more food heroes, like Peter, who see the value in fruits and vegetables for a balanced diet and a healthier planet.
“Peter Rabbit is a fun-loving character loved by children and fans worldwide,” said Maher Nasser, Director of Outreach in the United Nations Department of Global Communications. “Peter can help the UN reach new and important audiences. His voice is a great way to speak to children and their parents about the importance of healthy eating, buying local produce and other sustainable practices that are important to their health and the health of our planet.”
“It’s an honor that our Peter is working with the United Nations for this worthy cause, which will bring awareness to some very important issues that are very dear to Peter’s heart,” said Will Gluck, adding that “Sustainable food is at the core of the Peter Rabbit stories, so we are really happy that the UN, FAO and the UN Foundation see Peter as a helpful voice for this important matter.”
Peter and his friends will now get involved in an awareness-raising campaign that asks us all to be food heroes. That means each of us being mindful to eat plenty of fiber-rich fruits and vegetables, locally sourced and in season where possible, reducing food waste, and planting our own gardens, however small.
“FAO celebrates food heroes who help transform our agri-food systems and try to make sure everyone, everywhere has access to enough affordable, nutritious and healthy foods,” said FAO Director-General QU Dongyu. “We are delighted to have Peter Rabbit and Sony Pictures helping us to have a conversation with children and families about why food heroes are respected, so they can learn how to do their part and be food heroes too,” he added.
Through a public service announcement and social media messaging that will be seen around the world in multiple languages, Peter and his friends will tackle some of the core issues regarding sustainable agri-food systems and ask young people and others to join them in taking action.
During the COVID-19 pandemic, all benefited from the efforts of those who produced, planted, harvested, fished or transported food, people hailed by FAO as food heroes. Peter Rabbit will do his part as a food hero, appear in a FAO World Food Day children’s activity book and more. Stay tuned!
Image credit: M.L.Wits
– global bihari bureau
