New Delhi: Popular comic character Chacha Chaudhary has been declared as the mascot of the Namami Gange Programme and some major projects in Uttar-Pradesh and Bihar.
The decision to this effect was taken today at the 37th Executive Committee meeting of the National Mission for Clean Ganga (NMCG), chaired by its Director General, Rajiv Ranjan Mishra.
The Jal Shakti ministry stated that the decision to select Chacha Chaudhary was guided by NMCG’s focus on youth as part of its outreach and public communications efforts “as they are the impellers of change”.
As a step towards this NMCG has tied-up with Diamond Toons to develop and distribute comics, e-comics and animated videos. The content will be designed with the objective of bringing about behavioral change amongst children towards Ganga and other rivers. The total estimated budget for the project is Rs. 2.26 Cr.
Ashok Kumar Singh, Executive Director (ED), Projects, presented the project details and shared that Chacha Chaudhary can be useful in ground-level activation for Ganga rejuvenation.
Initially, the comics will be launched in Hindi, English and Bengali. Rajiv Ranjan Mishra said, “NMCG has always been into community engagement with special focus on youth and children. This association will be one more step towards it.”
– global bihari bureau
