Leh: A three day mega event “Ladakh: New Start, New Goals”, with an objective to promote Ladakh as a tourist destination with focus on aspects of adventure, culture and responsible tourism, will begin here from tomorrow.
The event aims to provide indigenous product knowledge to the industry stakeholders and also a platform to local stakeholders for interaction with the tour operators and buyers from the rest of the country. The three days’ event will include activities like exhibition, panel discussions, B2B meetings, technical tours, Cultural evening to showcase tourism facilities and tourism products of Ladakh.
The event is expected to be attended by approximately 150 participants which include Opinion Makers, Tour Operators, Hoteliers, Diplomats, Homestay Owners, Senior Officials from Government of India, UT Administration of Ladakh and Media. The three days’ event will include activities like exhibition, panel discussions, B2B meetings, technical tours, Cultural evening to showcase tourism facilities and tourism products of Ladakh.
During the 3 days event B2B meetings have been arranged on August 25, 2021. On August 26, various panel discussions covering various topics related tourism have been arranged. On August 27, the delegates in two separate groups will take a Technical visit to Chilling and Likir.
Lieutenant Governor of Union Territory of Ladakh Radha Krishna Mathur and Union Minister of Tourism, Culture and Development of North Eastern Region (DoNER) G. Kishan Reddy will address the mega-tourism event, which is organised by the Union Ministry of Tourism in collaboration with Department of Tourism, Administration of Union Territory of Ladakh and Adventure Tour Operators Association of India (ATOAI).
During the event, “A Tourism Vision for Ladakh” document would be unveiled which focuses on overall development of the Ladakh Region. The Document envisions promoting tourism in the backdrop of sustainable ecological practices, building on local material and human resources. Member of Parliament of Ladakh, Jamyang Tsering Namgyal; Secretary of Tourism & Culture, UT Ladakh, K Mehboob Ali Khan; Secretary of Ministry of Tourism, GoI Arvind Singh and other dignitaries will also attend the event.
It may be mentioned that domestic tourism plays an important role in the overall development of the tourism sector in India. Even though the COVID 19 pandemic has impacted the world in an unprecedented manner and brought it to a standstill, the signs of recovery have been witnessed and the movement of people across the country has started and every means of travel – airlines, trains and highways – has reported regular increase in visitors’ traffic in the domestic tourism segment.
The Tourism Ministry stated that it has aggressively started tourism promotions with participation of the industry stakeholders. It stated it was also promoting Ladakh in domestic as well as in international markets through various campaigns and initiatives such as Dekho Apna Desh wherein a dedicated webinar on Ladakh was conducted. Promotion of Ladakh is also undertaken through Incredible India Website, Social Media Platforms of the Ministry, and printing of flyers.
– global bihari bureau
